Awards And Accolades:

 
Highest sales in North America 2003/04

 
3rd Highest Volume sales in North America in 2004 Highest Sales Volume for 2006

 
High Volume Award North America
 
 
 
 
 
 
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Company Pictures/ Bios







Jim Yates
Principal

Role – Maintaining Inform Zone.  Sales and Marketing

Jim is a native of Iowa and attended the University Of Nebraska on a basketball scholarship and graduated with a Business Degree.  He spent many years in the food and beverage industry.  Most notably, he established a nationally branded beverage program for both retail and foodservice that became a national leader in that beverage category.  This program spawned to the Master of Mixes Company, your complete bar mixer category brand.  With distribution to North/South America and Europe, the brand grew to be in every major grocery store in the U.S.

After a few years, he purchased the existing Inform Marketing Group in 1999 and consequently has enjoyed great success.  Inform has been the leading Rep group for Arctica Showcase in North America for two years and just last year was named the top Moffat Rep group in the U.S.









Jeff  Yates
V.P. Business Development

Role – Sales and Marketing. Concept development and design facilitation 

In late 1999 Jeff made the move to San Francisco to get a piece of the famed dot-com era.  Attending UCSF (pursuing a degree in Marketing and Communications) and tired of restaurant jobs, Jeff was hired as a document consultant for a business partner of Xerox and Panasonic for a part time fulfiller.  As the dot-com era grew even hotter Jeff found his way into the company Move.com as a web design crew leader for online content. As the dot-com era ended, Jeff escaped before the job surplus hit in 2001.  Jeff found his way into telecom selling products such as PBX systems, VOIP (voice over IP), data, and wireless partnered with companies such as Lucent/Avaya, and WorldCom.  Jeff as well joined the event promotion group 2nd Sunday Productions.  This group hosted annual summer music events coupled with large alcohol beverage sponsors.

After a few years of the endless rush, Jeff had an opportunity to go back to has grass roots style of business.  With 7 years of restaurant experience ranging from a dishwasher to a manager, Jeff took the opportunity to Join Inform Marketing Specialist to sell and market the very equipment he worked with in the past.  Starting off slow and at a reasonable pace, Jeff has climbed the ranks the V.P. of Operations excelling in design oriented applications and custom food service equipment applications.

Deanna Carlsen
Office Administrator / Customer Service Director